The 1962 Mustang I concept car was created to cause a stir. It was never meant for production. Ford designers worked tirelessly to come up with an innovative design. To jumpstart the creative process, Gene Bordinat, a company vice president and director of styling, staged a competition for Ford designers in the summer of 1962. Two weeks of non-stop sculpting created a rush of enthusiasm that led to seven different clay models, before Joe Oros’s model was selected as the winner.