Jaguar Styling Trends

XK-E - 1961-75

Examples of styling cue continuity are the Rolls-Royce radiator grille (only recently modified, but still recognizable), Cadillac’s egg-crate grille theme (initiated for the 1941 model year) and Packard’s red hexagon wheel decorations, grille-top design and pen-nib upper body trim strip. Other makes don’t bother much with theme maintenance. And I’ll admit that sales results aren’t always bad: consider Toyota which doesn’t seem to have any consistent cue other than the crossed-oval “T” symbol on most grilles. Jaguar management decided a few years ago to drop their policy of theme-continuation in favor of establishing new themes. At first, this was not evident, but enough new models have appeared that the themes are becoming somewhat clear. Let’s begin by reviewing examples of Jaguar styling since World War 2.

Source: Art Contrarian

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