Following the war, Studebaker introduced all-new styling for the 1947 model year and established itself as a styling leader. The 1950 models introduced the famous “bullet nose” styling, while 1951 marked the introduction of Studebaker’s V8 engine. Despite its reputation as styling leader, Studebaker faced stiff competition in the 1950s along with falling sales. A merger with the Packard Motor Car Company came in 1954, but Studebaker-Packard would fare no better. Strong losses continued, and the Packard brand was terminated in 1958.
Source: The Studebaker National Museum