VW’s Beetle is probably one of the most recognizable automobiles in the world, together with the Batmobile. It has become closely related to two major subcultures from the 1960s – the Hippie movement and the Surfer culture. The Beetle was easily recognized as a vehicle capable of carrying groups of people (i.e., carpoolers, hippies, surfers) and transporting large and multiple items (i.e., surf boards, skate boards). Volkswagen, having only $800,000 for marketing, hired the Doyle Dane Bernbach (DDB) advertising firm. The firm’s unique black-and-white style, combined with humor and irreverence, provided the marketing springboard that VW’s Beetle needed. Thanks to the initial success of DDB’s ad campaigns, the Beetle became a top seller in the U.S. automotive industry.