Remembering the Beetle – 30 Volkswagen Ads from the 1960s



VW’s Beetle is probably one of the most recognizable automobiles in the world, together with the Batmobile. It has become closely related to two major subcultures from the 1960s – the Hippie movement and the Surfer culture. The Beetle was easily recognized as a vehicle capable of carrying groups of people (i.e., carpoolers, hippies, surfers) and transporting large and multiple items (i.e., surf boards, skate boards). Volkswagen, having only $800,000 for marketing, hired the Doyle Dane Bernbach (DDB) advertising firm. The firm’s unique black-and-white style, combined with humor and irreverence, provided the marketing springboard that VW’s Beetle needed. Thanks to the initial success of DDB’s ad campaigns, the Beetle became a top seller in the U.S. automotive industry.

Source: Designbeep

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